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Digital Transformation and its Importance

In the recent time, digital technology and the manner in which people use it in every aspect of their lives, job, and society, has seen the continued change in the business. Digital conversion encompasses a wide range of aspects and hence using that priority is probably the best term to describe all the realms it covers. It is most preferred by some people to use the term digital business transformation so as to get in line with the business aspect. Digital transformation is used as an umbrella term to cover changes that are not only in business but evolution and modifications in other areas like, the government and society.

Areas of Digital Business Transformation

The business Processes
Business processes that include one or more connected activities, operations, or sets geared towards achieving a given business goal, whereby business process like management, optimization, and automation come into the picture. One essential process in digital transformation strategies and one that is customer-facing is business process optimization.
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Core Business Models
The way in which the business functions, starting from the go-to-market approach and value proposition to its means of money seeking and effectively transforming its main business, tapping into high revenue sources and approaches.
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Business Ecosystems
Business ecosystems has to do with the network of stakeholders and partners as well as the factors that affect the business as the economic priorities and evolution. Organizations come together to form new ecosystems by digital transformation and information, and use data and actionable intelligence as an asset of innovation.

The list of business areas where digital business transformation touches is long but the above mentioned are just some of the areas.

The Importance of Digital Business Transformation

Ideally, digital transformation is the process of transitioning the entire business from a traditional platform to a new digitally efficient model. While there are several aspects of digital business transformation; this article will address its importance in sales and marketing.

The speed at which E-commerce is being adopted is high and the old methods of advertising have been kicked off. Digital transformation has the use of more physical marketing strategies like use of phone calls, mailing, and flier being thrown into the dustbin and the internet is being embraced.

Businesses that are service oriented as compared to retail are in much trouble if they are not digitally evolved. The internet has brought about great transformations in the business world as many people have turned to searching online other than using older methods like the Yellow Pages. Online platforms provide all the relevant information on the company as well as providing evidence through customer reviews.

To summarize, the only way to bring about the maximum challenge in change management is through Digital Business Transformation. It impacts on the business structure and the strategic positioning as well as all organizational levels.

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